Kwik Trip, known as Kwik Star in Iowa, has announced that they will stop selling Nature’s Touch bagged milk, beginning in May. CEO Scott Zietlow said that sales of bagged milk have dropped significantly in recent years and the company decided to focus on items that resonate more strongly with their guests. Vice President of External Relations John McHugh offered an additional reason for the change. He says after evaluating the need and cost for new equipment to replace their antiquated bagged milk equipment and the decreased customer demand helped them make their decision. Kwik Trip has sold bagged milk for more than 40 years. The company says other accommodations will be made for those with special promotional coupons for their bagged milk.
