After a four-day holiday weekend shopping frenzy, consumers have their sights set on the next discount shopping target — Cyber Monday.
Some 122 million Americans are expected to take to their computers, smartphones or other devices to scoop up bargains, up by 1 million from a year ago, the National Retail Federation forecast
For retailers, Cyber Monday represents a last-gasp chance to build on strong weekend sales. Cyber Monday, in which retailers offer promotions exclusively online, is being fed by consumers’ insatiable appetite for cool electronics and by traditional retailers like Walmart and Target intent on seeing more of their more sales coming from the Internet. They are hoping to take back more market share from Amazon and other online sellers.
More than 154 million consumers whipped out their wallets over Thanksgiving weekend.